Monday, 21 September 2015

DragonzWench Quality, presentation, service and personalization.

Finding new ways,
 of giving my customers the best I can.
 
WHY
 
Because they deserve it.

 New ideas

New Designs

New packaging

New looks.

 

How I finish my work and quality control.
 
This is a very important topic and there are so many similar methods of making sure jewellery is well made and will last!
Everything from wearing the jewellery ourselves to getting friends to wear it.
I will often wear a piece to check for snags,
 how it hangs and feels,
 and generally to see if I am happy with everything to do with the piece.
 
 I of course ask my husband for his critical opinion as well, as he sees it from a different perspective from how I see it.
 
As jewellery is worn it gets dirty just like our clothes,
in fact quite often more so as it collects particles of make-up, dust and sweat,
 so for me being able to easily clean jewellery is very important.
 
 All my pieces can be washed with warm soapy water,
(which I do after test wearing)
And then dried thoroughly either in the sun or with a hairdryer.

Packaging and Presentation.
 
 
As I am no longer able to attend markets as often as I would like,
I rely on Etsy for most my sales, so for me how my customer feels when they receive their order and open their parcel is very important, and I want this to be a pleasant experience for them,
 almost as if they are receiving a gift.
 
Understandably many people are hesitant about buying online and with good reason, but I want my customers to feel happy that they trusted me to do the right thing, that they receive what they are expecting to receive and then a little extra, even if it is only the nice packaging.
 
I bought myself an embossing machine with assorted embossing folders & cutters also some lovely punches. These have been utilised already and I believe a better presentation has resulted.
Depending on the item it will either be attached to a handmade card or placed in a padded box and then it is wrapped in tissue paper.
I always includes a hand written thank you note & business card in an envelope with every order posted out.
I offer hand made & feel it is important to include a personal hand written message, that is addressed to my customer by name thanking them for their purchase.
 
I also offer to gift wrap and include a hand written gift card with personalised message for those wishing to save time and money with postal charges, by having me post direct to the recipient.
This makes perfect sense to me, and I am happy to say I have done this several times.
 
Shipping Costs
 
Unfortunately these are out of my control,
I package where possible for the lowest postal charges, this will often mean I will present the item on a handmade card instead of a box, as this reduces the cost of posting by more than 50%
 
I do have to post some items in boxes for protection while in transit or just because of the shape. 
Every item is posted in a padded post bag regardless of how it is presented.
 
 
 
Chokers and Cameos.
 
My range of chokers is growing and ideas are flowing thick and fast along with so many other ideas. 
 
 
 
I am presenting everything on 2 styles of chokers.
          Basic velvet ribbon
          Velvet ribbon with lace
         
Most of my pieces are very adaptable/changeable to suit how the wearer wants to wear them on the occasion and also for ease of cleaning.
The embellishments/jewellery parts are easily removed for ease of washing the choker.
The jewellery parts can even be worn as brooches on a garment and not the choker.
                       I have achieved this by attaching brooch backs to each part.
 
 
 
I am also working on a Steampunk line with cameos, cogs, keys, watches etc that will be on the most incredibly soft Italian goat skin leather chokers.




I like to offer more than one style of earring as every customer has different preferences and also they may wish to purchase the second pair for a different look.


Also earrings are always wanted.



I offer my earrings on 2 styles of hooks,
 and as clip-ons.


I always offer a reduced price if my customer purchases as a set.





 
 

Thank you for reading my blog, all comments are most appreciated.
 
 
 
 

86 comments:

  1. Replies
    1. Hello Susan,
      Thanks for stopping by.
      I didn't have time for more photos, a lot going on here at present. Hopefully will add more later, probably as another blog or on the BALC group FB page.
      Cheers
      Lynn

      Delete
  2. Love your chokers Lynn. They're gorgeous. I read somewhere that chokers are in fashion this year - always a plus :-)

    Marica Zammit
    Bead Lovelies

    ReplyDelete
    Replies
    1. Hi Marcia,
      Thank you.
      I sell a few chokers mainly plain ribbon ones with a simple embellishment. Our fashions in Australia don't seem to follow the same fashions as in the United States.
      Cheers
      Lynn

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  3. Your detail is mind blowing, Lynn! Gorgeous colors and impeccable work!!

    ReplyDelete
    Replies
    1. Hello Judy,
      WOW such praise and I wasn't impressed with my items.
      Thanks for cheering me up
      Cheers
      Lynn

      Delete
  4. Looks like you are all set with your line. You do have the pyramid thing going on, your earrings will be in the impulse price range, no?

    ReplyDelete
    Replies
    1. Hi Carole,
      Yes I suppose it is sort of pyramid. I sell my earrings for about $10 -$18 usually but those simple ones will only be$10.
      Thank you
      Lynn

      Delete
  5. Very nice, Lynn. The three flower choker is gorgeous!

    Cheers,
    Susan

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    Replies
    1. HI Susan,
      Yes the flowers are my favourite so far, sorry I didn't get other photos up but a lot happening here at present.
      Ceers
      Lynn

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  6. really fun designs, and love the color.

    ReplyDelete
    Replies
    1. I like different and playing with paint is new to me, but I am enjoying it.
      cheers
      Lynn

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  7. Lovely and vibrant pieces. The flower choker is fantastic!~Ingrid

    ReplyDelete
    Replies
    1. Hi Ingrid,
      Yes the flowers are my favourite as well.
      Cheers
      Lynn

      Delete
  8. I really like the purple one and also the fact that they are convertible. Looking good. ~Elizabeth

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    Replies
    1. I always like to make anything adaptable wherever possible and these chokers are a great way. I have also made single cameos and such for wearing with a Jabot.
      Thanks for commenting
      Lynn

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  9. Your chokers are impressive and beautiful!

    ReplyDelete
    Replies
    1. Hi Miceale,
      thank you for your kind words
      Lynn

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  10. I love your choker necklaces! Great points about packaging, I totally meant to mention that and forgot..being sick stinks : ( You are completely right about including earrings, and reducing the price makes people feel like they are getting a great deal=happy customers. Great work!

    ReplyDelete
    Replies
    1. Hi Renee,
      Packaging is the first thing your customer sees when they receive their order, so to me it is a very important part of the presentation.
      I have always offered $5 off if a customer purchases matching earrings.
      To me it just makes good sense.
      thanks for commenting
      Lynn

      Delete
  11. Awesome blog post and your jewelry line is stunning and i too loved how you do your packaging, customers love to feel special and they are, so many good points of thought in your post. XOXO!

    ReplyDelete
    Replies
    1. Hi Kristy,
      Thank you.
      We have to let our customers know they are appreciated for spending their money with us because without them we wouldn't be in business.
      Cheers
      Lynn

      Delete
  12. Awesome Blog Lynn! I love your work and all that you noted that you have gained from the class! I reaffirmed what I have learned also. I also love how you talked about cleaning the jewelry! I talk about that on my Etsy! I need to make up a small paper to put with my stock~ thank you for that idea! Lots of love~

    ReplyDelete
    Replies
    1. Hi Nike,
      I wash all components prior to assembling and again when I have finished the item just to make sure it is very clean.
      I always post on my Facebook page at the beginning of Spring about checking jewellery that has been put away for the winter months. I also recommend washing/cleaning jewellery before it is put away so as not to have any nasties grow while it is stored.
      Cheers
      Lynn

      Delete
  13. Very feminine, still love this idea! I also think it's a great thing to consider all aspects.

    ReplyDelete
    Replies
    1. Thank you
      So many things to consider, not just the actual piece of jewellery itself.
      Cheers
      Lynn

      Delete
  14. I am still working on things like packaging. You sound like you have it down really well. =)

    ReplyDelete
    Replies
    1. Hi Lori,
      when I first started selling my jewellery at local markets I always wrapped everything in tissue paper and then into an organza bag and kept it up when I opened my shop on Etsy. Presentation and packaging as almost as important as the item, the whole shopping experience has to be good for the buyer or I'm not happy.
      Cheers
      Lynn

      Delete
  15. Wonderful blog! Thank you for sharing your care tips and the packaging ideas. Love that your pieces are convertible, that is a great selling feature.

    ReplyDelete
    Replies
    1. Hi,
      thanks for the compliments. convertible adaptable are very necessary sometimes, it makes an item more value for money I feel.
      cheers
      Lynn

      Delete
  16. Thank you for sharing your blog it had some great tips. I haven't really given much thought to the care of the jewelry pieces so glad to know I need to add this. I love your your style for your chokers that are absolutely gorgeous

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    Replies
    1. Hi Cindy,
      Thank you for you wonderful words.
      Cheers
      Lynn

      Delete
  17. Pretty pieces and great discussion of packaging and jewelry care. Loved that.

    ReplyDelete
    Replies
    1. Hi,
      Both important things to be considered I feel.
      Thanks for commenting
      Lynn

      Delete
  18. Pretty pieces and great discussion of packaging and jewelry care. Loved that.

    ReplyDelete
    Replies
    1. Thanks Maria,
      Packaging and presentation are almost as important the item sometimes
      Cheers

      Delete
  19. Great blog, I enjoyed reading it and felt I was learning with you~! xXx Ne

    ReplyDelete
    Replies
    1. HI Renee,
      We are all learning from each other I believe.
      Cheers
      Lynn

      Delete
  20. Lynn, your pieces are very pretty and are a great, versatile design.

    ReplyDelete
  21. Great insight into packaging and jewelry care. You've designed some lovely chokers, looking forward to your next blog post!

    ReplyDelete
    Replies
    1. Thanks Monica,
      I like that my work is different from the norm.
      Cheers
      Lynn

      Delete
  22. Beautiful work, so Victorian! I'm sure you'd be a huge hit here at our Steampunk convention, and at the local Cowtown too!

    ReplyDelete
  23. Thank you Teresa,
    Yes Victorian/steampunk/renaissance is what I am aiming for but I think it will be a little far for me to travel all the way from Australia, although I would love to. But thank you for your thoughts.
    Cheers
    Lynn

    ReplyDelete
  24. Loved your blog and the different approach you took about the care and packaging. I also have the big shot, embossing folders and dies that i will now make sure to put to use to personalize packaging. You have beautiful versatile pieces fo jewelry and I look forward to seeing your completed line.

    ReplyDelete
    Replies
    1. Hi Janet,
      I bought my bigshot in August last year with the intention of creating nice packaging and have since found so many uses.
      Glad I have given you an idea.
      Cheers
      Lynn

      Delete
  25. Lynn you are just a treasure chest of information and style!! I love your artwork it is just so beautiful! Thank you for posting such a great blog post and I can't wait to see your final reveal I know that it will be awesome!!!!! ~Louise

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  26. Hello Louise,
    thank you for reading my post, I was a little disappointed with it but everyone seems happy with it so I wont worry too much.
    Cheers
    Lynn

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  27. Your customers are very lucky. You clearly put a lot of thought into presentation as well as ease of wear. I love that the fabric part of he chokers can be separated and cleaned. I love the look of fiber in jewelry but don't use it because I worry about how it will hold up. You've come up with a clever solution. You designs look great and you do have a pyramid as far as price points. Earrings, bracelets, chokers that are convertible to brooches. Well done.

    ReplyDelete
    Replies
    1. Thanks Tammy,
      Hadn't thought of the brooches/chokers as different pyramid levels but yes you're right they would be.
      Thank you, as regard to fabric as a part of jewellery the idea has never appeal to me for the same reason you worry, but this way being two separate items works for me. I also have a line of Jabots for men with stick pins but these are mainly steampunk themed and I not doing steampunk in the challenge.
      Cheers

      Delete
  28. Love your colors, Love the discussion on packaging. Working on that with my new line. Hope you share a picture in group or next hop. Looking forward to seeing your line.

    ReplyDelete
    Replies
    1. Hi Gloria,
      Thank you.
      I will have some presentation photos for the next hop.

      Delete
  29. Nice work! I couldn't get your link on packaging to open but will tryagain. As a jewelry lover I appreciate your concern for owners of your pieces.

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  30. Hi Mitzie,
    I don't have a link for packagaing???
    I have always been aware of how an item is presented to my customer even when busy at a market everything is wrapped in tissue and then into an organza bag. The only plastic on my stand is my polymer clay pieces.
    Cheers
    Lynn

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  31. Great post, Lynn! You put a lot of thought into your customers' satisfaction, and that's wonderful. Your chokers are beautiful, and very clever to make them removeable to also wear as brooches! <3

    ReplyDelete
    Replies
    1. Hi Pamela,
      Thank you and yes customer satisfaction is my main goal

      Delete
  32. Great ideas on washability--I didn't get at first how your lovely designs are on lace--that's so beautiful! Like how you've thought out and presented choices for your customers. Looking forward to seeing your complete line (s)!! :):)

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    Replies
    1. We all know customers want to choose but we can't offer too many choices or they get confused and then don't buy anything. Speaking from experience at markets.

      Delete
  33. Good ideas for versatility for your line with the brooch backs and detachable from ribbon elements. Look forward to seeing you finished line in the final blog hop, Linzi

    ReplyDelete
    Replies
    1. Hi Linzi,
      I like choice and variety and offer both

      Delete
  34. I love the movement and fluid grace of your pieces, both the chokers and the earrings are very feminine and beautiful!!! Great Post! Be Blessed!!!

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  35. Great post with lots of useful information for us. You've obviously put a lot of thought into the details of your line. Thank you for sharing it with us.

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  36. Your welcome Nadine.
    This whole challenge is about sharing isn't it??

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  37. Lynn--I enjoyed reading your post and the points that you brought up, especially about cleaning your jewelry and packaging. Very good points for all of us to consider. The pieces your showed are beautiful and very elegant. I'm looking forward to seeing the rest of your line.

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  38. I like the concept of your line your lovely chockers remind me of one my grams had I used to admire how soft as the velvet ribbon and all the dangles it had, thank you for bringing back that memory, I'm looking forward to see your complete line

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    Replies
    1. Hi Cynthia,
      Sorry for delay in getting back to you.
      I am glad I took you on a favourable trip down memory lane.
      Cheers
      Lynn

      Delete
  39. Agree with Lynn. Thanks for sharing with us about organizing and packaging the jewelry. Also, your jewelry reminded me movie scene.

    ReplyDelete
    Replies
    1. Hi Coral,
      thanks for you comment, presentation is always important. I have started a new way of presenting that I soon do a blog about.
      Cheers
      Lynn

      Delete
  40. Great idea for versatility in your line. You have accomplished beautiful pieces.

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  41. I think the convertible pieces are a great idea and make for so many options for the wearer!

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    Replies
    1. With fashion always changing from season to season, I feel jewellery has to be somewhat changeable as well.

      Delete
  42. I think a great selling feature of your jewelry line is that it is convertible. Chokers are in style and in fashion this year and yours are lovely. I really think you got something going there stylewise with your convertible jewelry line thank you for sharing

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    Replies
    1. Hi Cindy,
      Thanks for you comment and I am working on a few more ideas to make my jewellery more adaptable for the changing trends and seasons
      Cheers
      Lynn

      Delete
  43. Lynn, your line is very well planned out and executed. It is obvious that you put the customer as #1, in everything from your design, wearability, ease of taking care of the jewelry, and even the packaging. Great job! The pieces are pretty, and romantic.

    ReplyDelete
    Replies
    1. HI Renee,
      thank you, I do try to give my customers more than they ask for.
      Cheers
      Lynn

      Delete
  44. Loving your line of drapey vintage style jewelry! Beautiful! :):)

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